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MKTG 380: Principles of Marketing
Identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
Offered in 26 of the 26 listed terms (Winter 2021 to Spring 2027).
Catalog entryBrowse ClassesTextbooks (WWU Bookstore)
Prerequisites
(ACCT 240 or ID 230 or Engineering Tech OBSOLETE 216) and (ECON 206 or HNRS 209 or HNRS 254 or HNRS 202)
Prerequisite tree
Each course's own prerequisites, down to the first courses in the chain.
- ACCT 240 Financial Accounting
- ID 230 Sophomore Industrial Design 3
requires (ID 220 or Engineering Tech OBSOLETE 214) - ECON 206 Introduction to Microeconomics
requires MATH 112 or MATH 114 or MATH 115 or MATH 124 or MATH 118 or MATH 156 or MATH 157 or MATH 125 or MATH 134 or MATH 135 or MATH 138 or MPT - Advanced - Scaled Score, score 143 or MPT General - Scaled Score, score 153 or Precalculus AP Exam (AP65), score 3 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or Calculus AB AP Exam (AP66), score 2 or Pre-Calculus 2 (PC2), score 1.70 or Pre-Calculus (PC), score 1.70 or Pre-Calculus 1 (PC1), score 1.70 or College Algebra (CA), score 1.70 or ALEKS Math Placement Assessmnt, score 55- MATH 112 Functions and Algebraic Methods
requires MPT - Advanced - Scaled Score, score 143 or MATH 099 (minimum grade YP) or College Algebra (CA), score 1.70 or Intermediate Algebra (IA), score 1.70 or MPT General - Scaled Score, score 148 or ALEKS Math Placement Assessmnt, score 35 or Precalculus AP Exam (AP65), score 2 or MATH 197C (minimum grade S) or MATH 109 (minimum grade S) - MATH 114 Precalculus I
requires MPT General - Scaled Score, score 153 or MPT - Advanced - Scaled Score, score 143 or ALEKS Math Placement Assessmnt, score 55 or MATH 112 or Precalculus AP Exam (AP65), score 3 or College Algebra (CA), score 1.70 or Pre-Calculus 1 (PC1), score 1.70- MATH 112 Functions and Algebraic Methods (shown above)
- MATH 115 Precalculus II
requires MATH 114 or Precalculus AP Exam (AP65), score 4 or ALEKS Math Placement Assessmnt, score 65- MATH 114 Precalculus I (shown above)
- MATH 124 Calculus and Analytic Geometry I
requires MPT - Advanced - Scaled Score, score 153 or MATH 115 or MATH 118 or Precalculus AP Exam (AP65), score 5 or Calculus BC AP Exam (AP68), score 3 or Calculus AB AP Exam (AP66), score 2 or Calc AB Subscore AP Exm (AP69), score 2 or Pre-Calculus 2 (PC2), score 2.30 or ALEKS Math Placement Assessmnt, score 80- MATH 115 Precalculus II (shown above)
- MATH 118 Accelerated Precalculus
requires MPT General - Scaled Score, score 158 or MPT - Advanced - Scaled Score, score 149 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or ALEKS Math Placement Assessmnt, score 70
- MATH 118 Accelerated Precalculus
requires MPT General - Scaled Score, score 158 or MPT - Advanced - Scaled Score, score 149 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or ALEKS Math Placement Assessmnt, score 70 - MATH 156 Algebra With Applications to Business and Economics
requires MPT General - Scaled Score, score 152 or MPT - Advanced - Scaled Score, score 143 or ALEKS Math Placement Assessmnt, score 55 or Precalculus AP Exam (AP65), score 3 or College Algebra (CA), score 1.70 or Pre-Calculus 1 (PC1), score 1.70 or MATH 112- MATH 112 Functions and Algebraic Methods (shown above)
- MATH 157 Calculus with Applications to Business and Economics
requires MPT - Advanced - Scaled Score, score 148 or MATH 156 or MATH 114 or MATH 118 or Pre-Calculus 2 (PC2), score 2.30 or ALEKS Math Placement Assessmnt, score 65 or Pre-Calculus 1 (PC1), score 2.3 or Pre-Calculus (PC), score 2.3 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 - MATH 125 Calculus and Analytic Geometry II
requires MATH 124 or MATH 134 or Calculus AB AP Exam (AP66), score 4 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 4 - MATH 134 Calculus I Honors
requires MATH 115 (minimum grade A) or MATH 118 (minimum grade A) or Math Placement - Advanced 2, score 20 or Precalculus AP Exam (AP65), score 5 - MATH 135 Calculus II Honors
- MATH 138 Accelerated Calculus
requires Calculus AB AP Exam (AP66), score 4 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 4 or (Calculus BC AP Exam (AP68), score 2 and Calc AB Subscore AP Exm (AP69), score 3)
- MATH 112 Functions and Algebraic Methods
- HNRS 209 Colloquium in Microeconomics
requires MATH 112 or MATH 114 or MATH 115 or MATH 118 or MATH 124 or MATH 125 or MATH 134 or MATH 135 or MATH 138 or MATH 156 or MATH 157 or MPT - Advanced - Scaled Score, score 143 or MPT General - Scaled Score, score 153 or Precalculus AP Exam (AP65), score 3 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or Calculus AB AP Exam (AP66), score 2 or Pre-Calculus (PC), score 1.70 or Pre-Calculus 1 (PC1), score 1.70 or Pre-Calculus 2 (PC2), score 1.70 or College Algebra (CA), score 1.70 or ALEKS Math Placement Assessmnt, score 55- MATH 112 Functions and Algebraic Methods (shown above)
- MATH 114 Precalculus I (shown above)
- MATH 115 Precalculus II (shown above)
- MATH 118 Accelerated Precalculus (shown above)
- MATH 124 Calculus and Analytic Geometry I (shown above)
- MATH 125 Calculus and Analytic Geometry II (shown above)
- MATH 134 Calculus I Honors (shown above)
- MATH 135 Calculus II Honors (shown above)
- MATH 138 Accelerated Calculus (shown above)
- MATH 156 Algebra With Applications to Business and Economics (shown above)
- MATH 157 Calculus with Applications to Business and Economics (shown above)
- HNRS 202 Colloquium in Literary Studies
From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.
Required by (8)
MGMT 491, MGMT 495, MKTG 381, MKTG 382, MKTG 384, MKTG 471, MKTG 475, MKTG 486
What it leads to
Courses that list it as a prerequisite, then the courses that list those, 2 levels deep.
- MGMT 491 Small Business Entrepreneurship
- MGMT 492 Entrepreneurial Problems
- MGMT 495 Strategic Management
- MKTG 381 Fundamentals of Marketing Research
- MKTG 473 Innovation
- MKTG 474 Marketing Strategies for Sustainability
- MKTG 475 Brand Management
- MKTG 476 Digital Marketing
- MKTG 480 Marketing Internship
- MKTG 481 Marketing Analytics
- MKTG 483 Integrated Marketing Communications (continues on its page)
- MKTG 484 Retailing
- MKTG 487 Nonprofit Marketing
- MKTG 488 Topics in Marketing
- MKTG 489 Marketing Management and Strategy
- MKTG 490 Customized Internship in Marketing
- MKTG 499 People and Money: Psychology and Behavior Perspective
- MKTG 382 Consumer Behavior
- MKTG 473 Innovation (shown above)
- MKTG 474 Marketing Strategies for Sustainability (shown above)
- MKTG 475 Brand Management (shown above)
- MKTG 476 Digital Marketing (shown above)
- MKTG 480 Marketing Internship (shown above)
- MKTG 481 Marketing Analytics (shown above)
- MKTG 482 Personal Selling and Sales Management
- MKTG 483 Integrated Marketing Communications (shown above)
- MKTG 484 Retailing (shown above)
- MKTG 487 Nonprofit Marketing (shown above)
- MKTG 488 Topics in Marketing (shown above)
- MKTG 489 Marketing Management and Strategy (shown above)
- MKTG 490 Customized Internship in Marketing (shown above)
- MKTG 499 People and Money: Psychology and Behavior Perspective (shown above)
- MKTG 384 Marketing and Sustainability
- MKTG 471 Sports Marketing
- MKTG 475 Brand Management
- MKTG 486 International Marketing Management
- IBUS 473 Exporting and International Export Operations
Syllabi and course websites
None listed yet.
Instructors
| Instructor | Sections | Terms |
|---|---|---|
| Purdy, Daniel | 31 | Winter 2021 to Spring 2027 |
| Baskentli, Sara | 20 | Winter 2021 to Winter 2027 |
| Emory, Carmell | 11 | Fall 2023 to Spring 2027 |
| Safavi, Farrokh | 6 | Winter 2021 to Spring 2025 |
| Sekhon, Tejvir | 6 | Summer 2021 to Spring 2027 |
| Rhee, Byong | 5 | Fall 2025 to Spring 2027 |
| Staton, Mark | 5 | Fall 2024 to Winter 2027 |
Every offering in the listed terms (84 sections)
| Term | Sec | CRN | Type | Meets | Instructor | Enrolled | Delivery |
|---|---|---|---|---|---|---|---|
| Spring 2027 | S25 | 21783 | Lecture | MW 2:00pm-3:50pm · CF 105 | Purdy, Daniel | 0/60 | Face to Face Instruction |
| Spring 2027 | S04 | 22428 | Lecture | TR 10:00am-11:50am · BI 212 | Emory, Carmell | 0/60 | Face to Face Instruction |
| Spring 2027 | S01 | 20251 | Lecture | TR 2:00pm-3:50pm · CF 105 | Rhee, Byong | 0/60 | Face to Face Instruction |
| Spring 2027 | 0 | 22529 | Lecture | MW 12:00pm-1:50pm · CF 316 | Sekhon, Tejvir | 0/60 | Face to Face Instruction |
| Winter 2027 | W25 | 12514 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 0/50 | Distance Instr-OnLine |
| Winter 2027 | W04 | 10248 | Lecture | TR 10:00am-11:50am · HH 253 | Emory, Carmell | 0/60 | Face to Face Instruction |
| Winter 2027 | W03 | 11216 | Lecture | TR 12:00pm-1:50pm · BI 234 | Staton, Mark | 0/60 | Face to Face Instruction |
| Winter 2027 | W01 | 10247 | Lecture | MW 2:00pm-3:50pm · SL 110 | Rhee, Byong | 0/60 | Face to Face Instruction |
| Winter 2027 | 91F | 13755 | Lecture | TBA · O-PL | Baskentli, Sara | 0/10 | Distance Instr-OnLine |
| Fall 2026 | F04 | 40820 | Lecture | MW 2:00pm-3:50pm · CF 125 | Sekhon, Tejvir | 16/58 | Face to Face Instruction |
| Fall 2026 | F03 | 41705 | Lecture | TR 10:00am-11:50am · CV 104 | Staton, Mark | 58/58 | Face to Face Instruction |
| Fall 2026 | F02 | 40336 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 58/58 | Distance Instr-OnLine |
| Fall 2026 | F01 | 40270 | Lecture | MW 3:00pm-4:50pm · CF 316 | Purdy, Daniel | 14/58 | Face to Face Instruction |
| Summer 2026 | SOL | 30113 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 22/35 | Distance Instr-OnLine |
| Spring 2026 | S25 | 21997 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 49/50 | Distance Instr-OnLine |
| Spring 2026 | S04 | 22905 | Lecture | TR 10:00am-11:50am · CF 316 | Emory, Carmell | 45/60 | Face to Face Instruction |
| Spring 2026 | S01 | 20268 | Lecture | TR 2:00pm-3:50pm · MH 152 | Rhee, Byong | 7/60 | Face to Face Instruction |
| Spring 2026 | 91F | 24161 | Lecture | TBA · O-PL | Baskentli, Sara | 9/11 | Distance Instr-OnLine |
| Spring 2026 | 0 | 23118 | Lecture | TR 12:00pm-1:50pm · HH 345 | Purdy, Daniel | 40/60 | Face to Face Instruction |
| Winter 2026 | W25 | 13037 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 60/60 | Distance Instr-OnLine |
| Winter 2026 | W04 | 10273 | Lecture | TR 10:00am-11:50am · CF 316 | Emory, Carmell | 31/60 | Face to Face Instruction |
| Winter 2026 | W03 | 11324 | Lecture | TR 2:00pm-3:50pm · PH 228 | Staton, Mark | 20/60 | Face to Face Instruction |
| Winter 2026 | W01 | 10272 | Lecture | TR 10:00am-11:50am · ES 100 | Rhee, Byong | 35/60 | Face to Face Instruction |
| Fall 2025 | F03 | 41885 | Lecture | TR 10:00am-11:50am · HH 253 | Rhee, Byong | 39/60 | Face to Face Instruction |
| Fall 2025 | F02 | 40363 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 58/60 | Distance Instr-OnLine |
| Fall 2025 | F01 | 40292 | Lecture | MW 12:00pm-1:50pm · HH 253 | Emory, Carmell | 59/60 | Face to Face Instruction |
| Summer 2025 | SOL | 30140 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 31/35 | Distance Instr-OnLine |
| Spring 2025 | S04 | 23481 | Lecture | MW 10:00am-11:50am · CF 316 | Emory, Carmell | 54/60 | Face to Face Instruction |
| Spring 2025 | S01 | 20283 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 34/60 | Distance Instr-OnLine |
| Spring 2025 | 0 | 23716 | Lecture | TR 12:00pm-1:50pm · PH 228 | Safavi, Farrokh | 53/60 | Face to Face Instruction |
| Winter 2025 | W04 | 10281 | Lecture | MW 10:00am-11:50am · CF 316 | Emory, Carmell | 59/60 | Face to Face Instruction |
| Winter 2025 | W03 | 11446 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 46/60 | Distance Instr-OnLine |
| Winter 2025 | W01 | 10280 | Lecture | TR 10:00am-11:50am · PH 228 | Staton, Mark | 43/60 | Face to Face Instruction |
| Fall 2024 | F04 | 40946 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 41/60 | Distance Instr-OnLine |
| Fall 2024 | F03 | 42106 | Lecture | TR 10:00am-11:50am · PH 104 | Staton, Mark | 59/60 | Face to Face Instruction |
| Fall 2024 | F02 | 40384 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 59/60 | Distance Instr-OnLine |
| Fall 2024 | F01 | 40312 | Lecture | MW 12:00pm-1:50pm · PH 228 | Emory, Carmell | 55/60 | Face to Face Instruction |
| Summer 2024 | SOL | 30158 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 34/35 | Distance Instr-OnLine |
| Spring 2024 | S03 | 21149 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 56/60 | Distance Instr-OnLine |
| Spring 2024 | S02 | 23162 | Lecture | MW 2:00pm-3:50pm · SL 140 | Sekhon, Tejvir | 19/60 | Face to Face Instruction |
| Spring 2024 | S01 | 20331 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 46/60 | Distance Instr-OnLine |
| Winter 2024 | W04 | 10326 | Lecture | MW 10:00am-11:50am · ES 100 | Emory, Carmell | 46/60 | Face to Face Instruction |
| Winter 2024 | W03 | 11703 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 54/60 | Distance Instr-OnLine |
| Winter 2024 | W01 | 10325 | Lecture | TR 10:00am-11:50am · PH 104 | Emory, Carmell | 38/60 | Face to Face Instruction |
| Fall 2023 | F04 | 41110 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 57/60 | Distance Instr-OnLine |
| Fall 2023 | F03 | 42501 | Lecture | TR 10:00am-11:50am · PH 104 | Emory, Carmell | 60/60 | Face to Face Instruction |
| Fall 2023 | F01 | 40364 | Lecture | MW 10:00am-11:50am · CV 104 | Sekhon, Tejvir | 23/60 | Face to Face Instruction |
| Summer 2023 | SOL | 30177 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 30/35 | Distance Instr-OnLine |
| Spring 2023 | 0 | 21207 | Lecture | MW 2:00pm-3:50pm · AW 304 | Purdy, Daniel | 36/60 | Face to Face Instruction |
| Spring 2023 | 0 | 23176 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 60/60 | Distance Instr-OnLine |
| Spring 2023 | 0 | 23700 | Lecture | MW 12:00pm-1:50pm · ES 413 | Sekhon, Tejvir | 26/60 | Face to Face Instruction |
| Winter 2023 | W30 | 11098 | Lecture | MW 2:00pm-3:50pm · AW 306 | Purdy, Daniel | 25/60 | Face to Face Instruction |
| Winter 2023 | W01 | 10336 | Lecture | TR 10:00am-11:50am · PH 104 | Safavi, Farrokh | 47/60 | Face to Face Instruction |
| Winter 2023 | 91N | 11861 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 25/25 | Distance Instr-OnLine |
| Winter 2023 | 91F | 13223 | Lecture | TBA · ONLINE ASNC TBA · O-PL | Purdy, Daniel | 1/1 | Face to Face Instruction |
| Fall 2022 | F02 | 40460 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 60/60 | Distance Instr-OnLine |
| Fall 2022 | F01 | 40373 | Lecture | MW 2:00pm-3:50pm · PH 228 | Purdy, Daniel | 38/60 | Face to Face Instruction |
| Fall 2022 | F | 42841 | Lecture | MW 12:00pm-1:50pm · PH 228 | Safavi, Farrokh | 40/60 | Face to Face Instruction |
| Fall 2022 | 91N | 41177 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 3/25 | Distance Instr-OnLine |
| Fall 2022 | 0 | 43332 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 28/60 | Distance Instr-OnLine |
| Summer 2022 | NOL | 30224 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 18/37 | Distance Instr-OnLine |
| Summer 2022 | N1L | 31045 | Lecture | TBA · ONLINE ASNC | Baskentli, Sara | 13/15 | Distance Instr-OnLine |
| Spring 2022 | S01 | 20361 | Lecture | MW 10:00am-11:50am · AW 306 | Purdy, Daniel | 59/60 | Face to Face Instruction |
| Spring 2022 | 0 | 21304 | Lecture | MW 2:00pm-3:50pm · ES 413 | Purdy, Daniel | 35/60 | Face to Face Instruction |
| Spring 2022 | 0 | 23753 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 24/25 | Distance Instr-OnLine |
| Winter 2022 | W30 | 11199 | Lecture | TR 12:00pm-1:50pm · FI 238 | Purdy, Daniel | 36/60 | Face to Face Instruction |
| Winter 2022 | W02 | 10374 | Lecture | MW 10:00am-11:50am · AW 306 | Purdy, Daniel | 36/60 | Face to Face Instruction |
| Winter 2022 | W01 | 10373 | Lecture | TR 10:00am-11:50am · PH 104 | Safavi, Farrokh | 56/60 | Face to Face Instruction |
| Winter 2022 | 91N | 12073 | Lecture | TBA · ONLINE ASNC | Purdy, Daniel | 24/25 | Distance Instr-OnLine |
| Winter 2022 | 91F | 14033 | Lecture | TBA · O-PL | Purdy, Daniel | 4/4 | Distance Instr-OnLine |
| Fall 2021 | F02 | 40514 | Lecture | TBA · REMOTE ASNC | Baskentli, Sara | 60/60 | Distance Instr-OnLine |
| Fall 2021 | F01 | 40411 | Lecture | TBA · REMOTE ASNC | Purdy, Daniel | 60/60 | Face to Face Instruction |
| Fall 2021 | F | 43463 | Lecture | MW 10:00am-11:50am · PH 104 MW · REMOTE SYNC | Safavi, Farrokh | 25/60 | Face to Face Instruction |
| Fall 2021 | 91N | 41303 | Lecture | TBA · PH OFC | Purdy, Daniel | 5/25 | Distance Instr-OnLine |
| Fall 2021 | 0 | 44387 | Lecture | TBA · REMOTE ASNC | Baskentli, Sara | 30/60 | Distance Instr-OnLine |
| Summer 2021 | S04 | 30126 | Lecture | TWR 12:00pm-1:50pm · REMOTE SYNC | Sekhon, Tejvir | 9/35 | Face to Face Instruction |
| Summer 2021 | NOL | 30240 | Lecture | TBA · REMOTE ASNC | Purdy, Daniel | 34/37 | Distance Instr-OnLine |
| Spring 2021 | S02 | 20380 | Lecture | TBA · REMOTE ASNC | Baskentli, Sara | 59/60 | Face to Face Instruction |
| Spring 2021 | S01 | 20379 | Lecture | TBA · REMOTE ASNC | Purdy, Daniel | 60/60 | Face to Face Instruction |
| Spring 2021 | 91N | 21259 | Lecture | TBA | Purdy, Daniel | 19/25 | Distance Instr-OnLine |
| Winter 2021 | W30 | 11274 | Lecture | TBA · REMOTE ASNC | Baskentli, Sara | 58/60 | Face to Face Instruction |
| Winter 2021 | W01 | 10394 | Lecture | TR 8:00am-9:50am · REMOTE SYNC TBA · REMOTE ASNC | Safavi, Farrokh | 58/60 | Face to Face Instruction |
| Winter 2021 | 92N | 13903 | Lecture | TBA · REMOTE ASNC | Purdy, Daniel | 15/25 | Distance Instr-OnLine |
| Winter 2021 | 91N | 12271 | Lecture | TBA | Purdy, Daniel | 6/25 | Distance Instr-OnLine |