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MKTG 475: Brand Management

Marketing · 4 credits

Analysis of brand strategies and concepts such as brand identity, brand equity, and the branding process.

Offered in 12 of the 26 listed terms (Spring 2021 to Fall 2026).

Prerequisites

(MKTG 380 or HNRS 208) and MKTG 381 and MKTG 382

Prerequisite tree

Each course's own prerequisites, down to the first courses in the chain.

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (0)

No course lists it as a prerequisite.

Syllabi and course websites

None listed yet.

Instructors

InstructorSectionsTerms
Sekhon, Tejvir11Spring 2021 to Fall 2026
Rhee, Byong1Winter 2026

Every offering in the listed terms (12 sections)

TermSecCRNTypeMeetsInstructorEnrolledDelivery
Fall 2026043708LectureMW 10:00am-11:50am · CF 025Sekhon, Tejvir20/35Face to Face Instruction
Winter 2026013961LectureMW 10:00am-11:50am · AW 305Rhee, Byong34/35Face to Face Instruction
Spring 2025S25
Branding Marketing
21225LectureMW 12:00pm-1:50pm · AW 203Sekhon, Tejvir26/35Face to Face Instruction
Winter 2025W2513190LectureTR 2:00pm-3:50pm · AW 303Sekhon, Tejvir8/35Face to Face Instruction
Fall 2024F2444035LectureMW 2:00pm-3:50pm · AW 205Sekhon, Tejvir9/35Face to Face Instruction
Spring 2024S24
Branding Marketing
21452LectureMW 10:00am-11:50am · AW 306Sekhon, Tejvir24/35Face to Face Instruction
Winter 2024014134LectureTR 12:00pm-1:50pm · PH 104Sekhon, Tejvir20/35Face to Face Instruction
Spring 20230
Branding Marketing
21563LectureMW 2:00pm-3:50pm · ES 413Sekhon, Tejvir22/35Face to Face Instruction
Fall 2022044174LectureMW 2:00pm-3:50pm · AW 205Sekhon, Tejvir24/35Face to Face Instruction
Summer 2022S0131038LectureTWR 10:00am-11:50am · CV 103Sekhon, Tejvir8/35Face to Face Instruction
Spring 20220
Branding Marketing
21703LectureMW 2:00pm-3:50pm · PH 244Sekhon, Tejvir33/35Face to Face Instruction
Spring 20210
Branding Marketing
21861LectureMW 2:00pm-3:50pm · REMOTE SYNCSekhon, Tejvir33/35Face to Face Instruction