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HNRS 208: Colloquium in Consumer Psychology
This colloquium explores the fascinating field of consumer psychology, examining how individuals make decisions and how social, cultural, and psychological factors influence consumer behavior. Students will engage with theoretical frameworks, empirical research, and real-world applications to critically analyze human behavior in marketplaces. Key topics include decision-making processes, social influence, consumer identity, branding, advertising, and ethical marketing.
Not offered in the listed terms.
Catalog entryBrowse ClassesTextbooks (WWU Bookstore)
Prerequisites
None that Banner enforces.
From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.
Required by (8)
MGMT 491, MGMT 495, MKTG 381, MKTG 382, MKTG 384, MKTG 471, MKTG 475, MKTG 486
What it leads to
Courses that list it as a prerequisite, then the courses that list those, 2 levels deep.
- MGMT 491 Small Business Entrepreneurship
- MGMT 492 Entrepreneurial Problems
- MGMT 495 Strategic Management
- MKTG 381 Fundamentals of Marketing Research
- MKTG 473 Innovation
- MKTG 474 Marketing Strategies for Sustainability
- MKTG 475 Brand Management
- MKTG 476 Digital Marketing
- MKTG 480 Marketing Internship
- MKTG 481 Marketing Analytics
- MKTG 483 Integrated Marketing Communications (continues on its page)
- MKTG 484 Retailing
- MKTG 487 Nonprofit Marketing
- MKTG 488 Topics in Marketing
- MKTG 489 Marketing Management and Strategy
- MKTG 490 Customized Internship in Marketing
- MKTG 499 People and Money: Psychology and Behavior Perspective
- MKTG 382 Consumer Behavior
- MKTG 473 Innovation (shown above)
- MKTG 474 Marketing Strategies for Sustainability (shown above)
- MKTG 475 Brand Management (shown above)
- MKTG 476 Digital Marketing (shown above)
- MKTG 480 Marketing Internship (shown above)
- MKTG 481 Marketing Analytics (shown above)
- MKTG 482 Personal Selling and Sales Management
- MKTG 483 Integrated Marketing Communications (shown above)
- MKTG 484 Retailing (shown above)
- MKTG 487 Nonprofit Marketing (shown above)
- MKTG 488 Topics in Marketing (shown above)
- MKTG 489 Marketing Management and Strategy (shown above)
- MKTG 490 Customized Internship in Marketing (shown above)
- MKTG 499 People and Money: Psychology and Behavior Perspective (shown above)
- MKTG 384 Marketing and Sustainability
- MKTG 471 Sports Marketing
- MKTG 475 Brand Management
- MKTG 486 International Marketing Management
- IBUS 473 Exporting and International Export Operations
Syllabi and course websites
None listed yet.