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MKTG 473: Innovation

Marketing · 4 credits

This course explores strategies for effective commercialization of innovation and key concepts in branding. Course will focus on three frameworks for innovation management, and students will discuss and apply these frameworks through several business cases.

Offered in 8 of the 26 listed terms (Spring 2021 to Spring 2027).

Prerequisites

MKTG 381 and MKTG 382

Prerequisite tree

Each course's own prerequisites, down to the first courses in the chain.

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (0)

No course lists it as a prerequisite.

Syllabi and course websites

None listed yet.

Instructors

InstructorSectionsTerms
Miller, Bill8Spring 2021 to Spring 2027

Every offering in the listed terms (8 sections)

TermSecCRNTypeMeetsInstructorEnrolledDelivery
Spring 2027S2521995LectureMW 12:00pm-1:50pm · IS 310Miller, Bill0/35Face to Face Instruction
Spring 2026S2522243LectureTR 12:00pm-1:50pm · IS 310Miller, Bill33/35Face to Face Instruction
Spring 2025S2522567LectureTR 12:00pm-1:50pm · AH 014Miller, Bill33/35Face to Face Instruction
Spring 2024S2423267LectureMW 2:00pm-3:50pm · AW 406Miller, Bill28/35Face to Face Instruction
Fall 2023044396LectureTR 12:00pm-1:50pm · PH 104Miller, Bill10/35Face to Face Instruction
Spring 2023023815LectureMW 10:00am-11:50am · ES 080Miller, Bill28/35Face to Face Instruction
Winter 2022013612LectureMW 10:00am-11:50am · ES 080Miller, Bill35/35Face to Face Instruction
Spring 2021023398LectureMW 10:00am-11:50am · REMOTE SYNCMiller, Bill34/35Face to Face Instruction