MKTG 481: Marketing Analytics

Marketing · 4 credits

This course focuses on analytics as applied to the field of marketing. Although the tools used in this course are primarily Excel- and SPSS-based, modules on more specialized tools are included as well. Topics include advanced Excel functions, marketing metrics, pricing, demand forecasting, customer preference modeling, customer value, quantitative segmentation, survival analysis, attribution analysis, and data visualization. This is an applied, case-based course in which students learn a variety of tools and methods to solve marketing problems. Basic knowledge of Excel is required.

Offered in 6 of the 26 listed terms (Spring 2022 to Fall 2026).

Catalog entry Browse Classes Textbooks (WWU Bookstore)

Prerequisites

(DSCI 305 or Fin, Mrkt & Dec Sci OBSOLETE 305) and MKTG 381 and MKTG 382

Prerequisite tree

Each course's own prerequisites, down to the first courses in the chain.

DSCI 305 Applied Business Statistics and Analytics
requires (DSCI 205 or Statistics AP Exam, score 3) and (MATH 124 or MATH 138 or MATH 157 or Calculus AB AP Exam (AP66), score 3 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 3)
- DSCI 205 Business Statistics
  requires MATH 156 or MATH 114 or MATH 118 or MATH 124 or MATH 138 or MATH 157 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or MPT - Advanced - Scaled Score, score 148 or Pre-Calculus 1 (PC1), score 1.70 or Calc AB Subscore AP Exm (AP69), score 2 or Pre-Calculus (PC), score 1.70 or Pre-Calculus 2 (PC2), score 1.70 or ALEKS Math Placement Assessmnt, score 65
  - MATH 156 Algebra With Applications to Business and Economics
    requires MPT General - Scaled Score, score 152 or MPT - Advanced - Scaled Score, score 143 or ALEKS Math Placement Assessmnt, score 55 or Precalculus AP Exam (AP65), score 3 or College Algebra (CA), score 1.70 or Pre-Calculus 1 (PC1), score 1.70 or MATH 112
    - MATH 112 Functions and Algebraic Methods
      requires MPT - Advanced - Scaled Score, score 143 or MATH 099 (minimum grade YP) or College Algebra (CA), score 1.70 or Intermediate Algebra (IA), score 1.70 or MPT General - Scaled Score, score 148 or ALEKS Math Placement Assessmnt, score 35 or Precalculus AP Exam (AP65), score 2 or MATH 197C (minimum grade S) or MATH 109 (minimum grade S)
      - MATH 099 Introductory Algebra
        requires ALEKS Math Placement Assessmnt, score 1
      - MATH 197C Support Topics for Functions and Algebraic Methods
        requires ALEKS Math Placement Assessmnt, score 30
      - MATH 109 Support for Functions and Algebraic Methods
        requires ALEKS Math Placement Assessmnt, score 30
  - MATH 114 Precalculus I
    requires MPT General - Scaled Score, score 153 or MPT - Advanced - Scaled Score, score 143 or ALEKS Math Placement Assessmnt, score 55 or MATH 112 or Precalculus AP Exam (AP65), score 3 or College Algebra (CA), score 1.70 or Pre-Calculus 1 (PC1), score 1.70
    - MATH 112 Functions and Algebraic Methods (shown above)
  - MATH 118 Accelerated Precalculus
    requires MPT General - Scaled Score, score 158 or MPT - Advanced - Scaled Score, score 149 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or ALEKS Math Placement Assessmnt, score 70
  - MATH 124 Calculus and Analytic Geometry I
    requires MPT - Advanced - Scaled Score, score 153 or MATH 115 or MATH 118 or Precalculus AP Exam (AP65), score 5 or Calculus BC AP Exam (AP68), score 3 or Calculus AB AP Exam (AP66), score 2 or Calc AB Subscore AP Exm (AP69), score 2 or Pre-Calculus 2 (PC2), score 2.30 or ALEKS Math Placement Assessmnt, score 80
    - MATH 115 Precalculus II
      requires MATH 114 or Precalculus AP Exam (AP65), score 4 or ALEKS Math Placement Assessmnt, score 65
      - MATH 114 Precalculus I (shown above)
    - MATH 118 Accelerated Precalculus (shown above)
  - MATH 138 Accelerated Calculus
    requires Calculus AB AP Exam (AP66), score 4 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 4 or (Calculus BC AP Exam (AP68), score 2 and Calc AB Subscore AP Exm (AP69), score 3)
  - MATH 157 Calculus with Applications to Business and Economics
    requires MPT - Advanced - Scaled Score, score 148 or MATH 156 or MATH 114 or MATH 118 or Pre-Calculus 2 (PC2), score 2.30 or ALEKS Math Placement Assessmnt, score 65 or Pre-Calculus 1 (PC1), score 2.3 or Pre-Calculus (PC), score 2.3 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2
    - MATH 156 Algebra With Applications to Business and Economics (shown above)
    - MATH 114 Precalculus I (shown above)
    - MATH 118 Accelerated Precalculus (shown above)
- MATH 124 Calculus and Analytic Geometry I
  requires MPT - Advanced - Scaled Score, score 153 or MATH 115 or MATH 118 or Precalculus AP Exam (AP65), score 5 or Calculus BC AP Exam (AP68), score 3 or Calculus AB AP Exam (AP66), score 2 or Calc AB Subscore AP Exm (AP69), score 2 or Pre-Calculus 2 (PC2), score 2.30 or ALEKS Math Placement Assessmnt, score 80
  - MATH 115 Precalculus II
    requires MATH 114 or Precalculus AP Exam (AP65), score 4 or ALEKS Math Placement Assessmnt, score 65
    - MATH 114 Precalculus I (shown above)
  - MATH 118 Accelerated Precalculus (shown above)
- MATH 138 Accelerated Calculus
  requires Calculus AB AP Exam (AP66), score 4 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 4 or (Calculus BC AP Exam (AP68), score 2 and Calc AB Subscore AP Exm (AP69), score 3)
- MATH 157 Calculus with Applications to Business and Economics
  requires MPT - Advanced - Scaled Score, score 148 or MATH 156 or MATH 114 or MATH 118 or Pre-Calculus 2 (PC2), score 2.30 or ALEKS Math Placement Assessmnt, score 65 or Pre-Calculus 1 (PC1), score 2.3 or Pre-Calculus (PC), score 2.3 or Precalculus AP Exam (AP65), score 4 or Calculus AB AP Exam (AP66), score 2 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2
  - MATH 156 Algebra With Applications to Business and Economics (shown above)
  - MATH 114 Precalculus I (shown above)
  - MATH 118 Accelerated Precalculus (shown above)
MKTG 381 Fundamentals of Marketing Research
requires MKTG 380 or HNRS 208
- MKTG 380 Principles of Marketing
  requires (ACCT 240 or ID 230 or Engineering Tech OBSOLETE 216) and (ECON 206 or HNRS 209 or HNRS 254 or HNRS 202)
  - ACCT 240 Financial Accounting
  - ID 230 Sophomore Industrial Design 3
    requires (ID 220 or Engineering Tech OBSOLETE 214)
    - ID 220 Sophomore Industrial Design 2
      requires (ID 210 or Engineering Tech OBSOLETE 231) and (ID 120 or Engineering Tech OBSOLETE 197B)
      - ID 210 Sophomore Industrial Design 1
      - ID 120 Industrial Design Foundation 2
  - ECON 206 Introduction to Microeconomics
    requires MATH 112 or MATH 114 or MATH 115 or MATH 124 or MATH 118 or MATH 156 or MATH 157 or MATH 125 or MATH 134 or MATH 135 or MATH 138 or MPT - Advanced - Scaled Score, score 143 or MPT General - Scaled Score, score 153 or Precalculus AP Exam (AP65), score 3 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or Calculus AB AP Exam (AP66), score 2 or Pre-Calculus 2 (PC2), score 1.70 or Pre-Calculus (PC), score 1.70 or Pre-Calculus 1 (PC1), score 1.70 or College Algebra (CA), score 1.70 or ALEKS Math Placement Assessmnt, score 55
    - MATH 112 Functions and Algebraic Methods (shown above)
    - MATH 114 Precalculus I (shown above)
    - MATH 115 Precalculus II (shown above)
    - MATH 124 Calculus and Analytic Geometry I (shown above)
    - MATH 118 Accelerated Precalculus (shown above)
    - MATH 156 Algebra With Applications to Business and Economics (shown above)
    - MATH 157 Calculus with Applications to Business and Economics (shown above)
    - MATH 125 Calculus and Analytic Geometry II
      requires MATH 124 or MATH 134 or Calculus AB AP Exam (AP66), score 4 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 4
      - MATH 124 Calculus and Analytic Geometry I (shown above)
      - MATH 134 Calculus I Honors
        requires MATH 115 (minimum grade A) or MATH 118 (minimum grade A) or Math Placement - Advanced 2, score 20 or Precalculus AP Exam (AP65), score 5
        MATH 115 Precalculus II (shown above)
        MATH 118 Accelerated Precalculus (shown above)
    - MATH 134 Calculus I Honors
      requires MATH 115 (minimum grade A) or MATH 118 (minimum grade A) or Math Placement - Advanced 2, score 20 or Precalculus AP Exam (AP65), score 5
      - MATH 115 Precalculus II (shown above)
      - MATH 118 Accelerated Precalculus (shown above)
    - MATH 135 Calculus II Honors
    - MATH 138 Accelerated Calculus (shown above)
  - HNRS 209 Colloquium in Microeconomics
    requires MATH 112 or MATH 114 or MATH 115 or MATH 118 or MATH 124 or MATH 125 or MATH 134 or MATH 135 or MATH 138 or MATH 156 or MATH 157 or MPT - Advanced - Scaled Score, score 143 or MPT General - Scaled Score, score 153 or Precalculus AP Exam (AP65), score 3 or Calculus BC AP Exam (AP68), score 3 or Calc AB Subscore AP Exm (AP69), score 2 or Calculus AB AP Exam (AP66), score 2 or Pre-Calculus (PC), score 1.70 or Pre-Calculus 1 (PC1), score 1.70 or Pre-Calculus 2 (PC2), score 1.70 or College Algebra (CA), score 1.70 or ALEKS Math Placement Assessmnt, score 55
    - MATH 112 Functions and Algebraic Methods (shown above)
    - MATH 114 Precalculus I (shown above)
    - MATH 115 Precalculus II (shown above)
    - MATH 118 Accelerated Precalculus (shown above)
    - MATH 124 Calculus and Analytic Geometry I (shown above)
    - MATH 125 Calculus and Analytic Geometry II (shown above)
    - MATH 134 Calculus I Honors (shown above)
    - MATH 135 Calculus II Honors (shown above)
    - MATH 138 Accelerated Calculus (shown above)
    - MATH 156 Algebra With Applications to Business and Economics (shown above)
    - MATH 157 Calculus with Applications to Business and Economics (shown above)
  - HNRS 202 Colloquium in Literary Studies
- HNRS 208 Colloquium in Consumer Psychology
MKTG 382 Consumer Behavior
requires MKTG 380 or HNRS 208
- MKTG 380 Principles of Marketing (shown above)
- HNRS 208 Colloquium in Consumer Psychology (shown above)

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (0)

No course lists it as a prerequisite.

Syllabi and course websites

None listed yet.

Suggest a syllabus link

Instructors

Instructor	Sections	Terms
Love, Ed	6	Spring 2022 to Fall 2026

Every offering in the listed terms (6 sections)

Term	Sec	CRN	Type	Meets	Instructor	Enrolled	Delivery
Fall 2026	F24	42102	Lecture	TR 10:00am-11:50am · HH 233	Love, Ed	23/25	Face to Face Instruction
Fall 2025	F24	42338	Lecture	MW 10:00am-11:50am · CF 026	Love, Ed	16/25	Face to Face Instruction
Fall 2024	F24	42643	Lecture	MW 2:00pm-3:50pm · AW 306	Love, Ed	21/25	Face to Face Instruction
Fall 2023	0	43306	Lecture	TR 2:00pm-3:50pm · AW 306	Love, Ed	25/25	Face to Face Instruction
Fall 2022	0	44173	Lecture	MW 10:00am-11:50am · AW 306	Love, Ed	24/30	Face to Face Instruction
Spring 2022	0	23924	Lecture	TR 10:00am-11:50am · AW 306	Love, Ed	34/35	Face to Face Instruction