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MKTG 482: Personal Selling and Sales Management

Marketing · 4 credits

Planning and implementation of personal selling activities. Management of the sales force -- objectives, recruiting, selection, training, motivation, compensation, evaluation and control. Emphasis on sustainable business-to-business selling.

Offered in 2 of the 26 listed terms (Winter 2026 to Winter 2027).

Prerequisites

MKTG 382

Prerequisite tree

Each course's own prerequisites, down to the first courses in the chain.

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (0)

No course lists it as a prerequisite.

Syllabi and course websites

None listed yet.

Instructors

InstructorSectionsTerms
Barahona, Max2Winter 2026 to Winter 2027

Every offering in the listed terms (2 sections)

TermSecCRNTypeMeetsInstructorEnrolledDelivery
Winter 2027013213LectureMW 12:00pm-1:50pm · PH 015Barahona, Max0/20Face to Face Instruction
Winter 2026014083LectureMW 12:00pm-1:50pm · PH 015Barahona, Max22/20Face to Face Instruction