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MKTG 489: Marketing Management and Strategy

Marketing · 4 credits

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information.

Offered in 24 of the 26 listed terms (Winter 2021 to Spring 2027).

Prerequisites

MKTG 381 and MKTG 382

Prerequisite tree

Each course's own prerequisites, down to the first courses in the chain.

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (0)

No course lists it as a prerequisite.

Syllabi and course websites

None listed yet.

Instructors

InstructorSectionsTerms
Love, Ed15Winter 2021 to Fall 2026
Sekhon, Tejvir9Spring 2022 to Spring 2027
Purdy, Daniel3Summer 2024 to Summer 2026
Rhee, Byong1Spring 2026

Every offering in the listed terms (28 sections)

TermSecCRNTypeMeetsInstructorEnrolledDelivery
Spring 2027S2521237LectureMW 2:00pm-3:50pm · AH 030Sekhon, Tejvir0/35Face to Face Instruction
Winter 2027W2510251LectureMW 12:00pm-1:50pm · AW 302Sekhon, Tejvir0/35Face to Face Instruction
Fall 2026F2440274LectureTR 2:00pm-3:50pm · AW 403Love, Ed22/35Face to Face Instruction
Summer 2026SOL30728LectureTWR 2:00pm-3:50pm · ONLINE SYNCPurdy, Daniel22/35Distance Instr-OnLine
Spring 2026S2521364LectureMW 2:00pm-3:50pm · ES 080Love, Ed31/30Face to Face Instruction
Spring 2026024023LectureTR 10:00am-11:50am · ES 080Rhee, Byong25/25Face to Face Instruction
Winter 2026W2510276LectureMW 12:00pm-1:50pm · CF 227Sekhon, Tejvir24/35Face to Face Instruction
Fall 2025F2440296LectureMW 2:00pm-3:50pm · AW 406Love, Ed19/35Face to Face Instruction
Summer 2025SOL30905LectureTWR 10:00am-11:50am · ONLINE SYNCPurdy, Daniel11/20Distance Instr-OnLine
Spring 2025S2521478LectureTR 2:00pm-3:50pm · AW 302Love, Ed33/34Face to Face Instruction
Spring 2025023952LectureMW 2:00pm-3:50pm · AH 017Sekhon, Tejvir19/25Face to Face Instruction
Winter 2025W2510284LectureTR 2:00pm-3:50pm · AW 406Love, Ed35/35Face to Face Instruction
Fall 2024F2440316LectureMW 12:00pm-1:50pm · AW 205Sekhon, Tejvir13/35Face to Face Instruction
Summer 2024S01
Mktg Management and Strategy
30630LectureTWR 10:00am-11:50am · IS 244Purdy, Daniel8/35Face to Face Instruction
Spring 2024S2421798LectureTR 2:00pm-3:50pm · PH 228Love, Ed31/35Face to Face Instruction
Winter 2024W2410329LectureTR 2:00pm-3:50pm · PH 228Love, Ed33/35Face to Face Instruction
Fall 2023F2340368LectureMW 2:00pm-3:50pm · BI 212Sekhon, Tejvir17/35Face to Face Instruction
Summer 2023S01
Mktg Management and Strategy
30986LectureTWR 12:00pm-1:50pm · PH 228Sekhon, Tejvir20/35Face to Face Instruction
Spring 2023021963LectureTR 2:00pm-3:50pm · PH 104Love, Ed37/35Face to Face Instruction
Winter 2023W1210340LectureTR 2:00pm-3:50pm · IS 310Love, Ed35/35Face to Face Instruction
Fall 2022F1340377LectureMW 12:00pm-1:50pm · AW 205Sekhon, Tejvir34/35Face to Face Instruction
Spring 2022S1120366LectureMW 4:00pm-5:50pm · PH 244Sekhon, Tejvir16/25Face to Face Instruction
Spring 2022022156LectureTR 2:00pm-3:50pm · PH 228Love, Ed25/25Face to Face Instruction
Winter 2022W1210377LectureTR 2:00pm-3:50pm · AW 205Love, Ed23/35Face to Face Instruction
Fall 2021F1340415LectureTR 2:00pm-3:50pm · AW 205Love, Ed37/35Face to Face Instruction
Spring 2021S1120384LectureTR 4:00pm-5:50pm · REMOTE SYNC
TBA · REMOTE ASNC
Love, Ed26/30Face to Face Instruction
Spring 2021022425LectureTR 2:00pm-3:50pm · REMOTE SYNC
TBA · REMOTE ASNC
Love, Ed30/30Face to Face Instruction
Winter 2021W1210398LectureTR 2:00pm-3:50pm · REMOTE SYNC
TBA · REMOTE ASNC
Love, Ed34/35Face to Face Instruction