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MKTG 485: Applied IMC Using Content Marketing

Marketing · 4 credits

This course is designed to provide students with an experiential class in Owned & Earned marketing communications and how to integrate them using a coherent IMC plan including creative and media strategies for products, services, and events. Students will use IMC Strategy, Marketing Research (data analytics), Content Marketing (owned media) and Agile Marketing Operations (agile project management) to develop, refine and implement integrated marketing communications for a real-life client in an experiential setting. Repeatable to a maximum of 8 credits, including original course.

Offered in 7 of the 26 listed terms (Fall 2024 to Spring 2027).

Prerequisites

MKTG 483

Prerequisite tree

Each course's own prerequisites, down to the first courses in the chain.

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (0)

No course lists it as a prerequisite.

Syllabi and course websites

None listed yet.

Instructors

InstructorSectionsTerms
Purdy, Daniel7Fall 2024 to Spring 2027

Every offering in the listed terms (7 sections)

TermSecCRNTypeMeetsInstructorEnrolledDelivery
Spring 2027S2522431LectureMW 10:00am-11:50am · BH 110Purdy, Daniel0/10Face to Face Instruction
Winter 2027W2512515LectureMW 10:00am-11:50am · BH 110Purdy, Daniel0/10Face to Face Instruction
Spring 2026S2522909LectureMW 10:00am-11:50am · BH 108Purdy, Daniel10/10Face to Face Instruction
Winter 2026W2513038LectureMW 2:00pm-3:50pm · AW 408Purdy, Daniel9/10Face to Face Instruction
Spring 2025S2523485LectureMW 10:00am-11:50am · AW 408Purdy, Daniel13/10Face to Face Instruction
Winter 2025W2513866LectureMW 10:00am-11:50am · PH 015Purdy, Daniel14/10Face to Face Instruction
Fall 2024F2444036LectureMW 10:00am-11:50am · AW 302Purdy, Daniel10/10Face to Face Instruction