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MBA 509: Marketing Management

Master of Business Admin · 4 credits

The course discusses how to leverage marketing tools and emerging technologies in the creation, delivery, and capture of marketplace value. Across business contexts including B2C, B2B, products versus services, global versus domestic markets, small/medium/large organizations, for-profit versus social enterprises, the course builds the fundamental skills involved in analyzing market challenges and opportunities and making decisions for the formulation and implementation of successful and sustainable marketing programs.

Offered in 7 of the 26 listed terms (Winter 2021 to Winter 2027).

Catalog entryBrowse ClassesTextbooks (WWU Bookstore)

Prerequisites

None that Banner enforces.

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

Required by (1)

MBA 532

Syllabi and course websites

None listed yet.

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Instructors

Every offering in the listed terms (11 sections)