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JOUR 407: Public Relations Case Studies

Journalism · 4 credits · Journalism, PR and Multimedia

A study of the functions, processes and problems in the practice of public relations, paying particular attention to media relations, public relations theory and critical thinking. Students examine various genres of public relations, as well as exploring how theory, research, strategic objectives and evaluation contribute to successful campaigns. Students learn about creating successful public relations campaigns through critically analyzing case studies of both local companies and national programs and then applying what they learned to create a new proposal or campaign.

Offered in 8 of the 26 listed terms (Winter 2021 to Winter 2027).

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Prerequisites

JOUR 207 and JOUR 330 and JOUR 380

From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.

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No course lists it as a prerequisite.

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Instructors

Every offering in the listed terms (8 sections)