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JOUR 330: Principles of Public Relations
Methods, tools and media used in planning and developing strategic public relations programs for all organizations. Practicing research methods, writing news releases, understanding effective communications strategies and integrated marketing communications, analyzing case studies, exploring relations with the press and developing creative public relations campaigns.
Offered in 18 of the 26 listed terms (Winter 2021 to Spring 2027).
Catalog entryBrowse ClassesTextbooks (WWU Bookstore)
Prerequisites
JOUR 207 or ENG 101 or WWU English Clearance
Prerequisite tree
Each course's own prerequisites, down to the first courses in the chain.
From Banner's catalog for Spring 2027. Banner lists only the requisites it enforces, so check the catalog entry too.
Required by (3)
What it leads to
Courses that list it as a prerequisite, then the courses that list those, 2 levels deep.
- JOUR 380 Advanced Public Relations Writing and Techniques
- JOUR 309 Editing (continues on its page)
- JOUR 404 Feature Writing
- JOUR 407 Public Relations Case Studies
- JOUR 414 The Front Staff (continues on its page)
- JOUR 415 The Front Editorship
- JOUR 421 Klipsun Staff
- JOUR 422 Klipsun Editorship
- JOUR 440 Public Relations Research and Campaigns
- JOUR 460 Special Reporting Project
- JOUR 497B Covering Campaigns
- JOUR 407 Public Relations Case Studies
- JOUR 440 Public Relations Research and Campaigns
Syllabi and course websites
None listed yet.
Instructors
| Instructor | Sections | Terms |
|---|---|---|
| Keller, Jennifer | 13 | Winter 2022 to Spring 2027 |
| Moscato, Derek | 3 | Spring 2021 to Fall 2023 |
| Blackburn, Vanessa | 2 | Winter 2021 to Spring 2022 |
Every offering in the listed terms (18 sections)
| Term | Sec | CRN | Type | Meets | Instructor | Enrolled | Delivery |
|---|---|---|---|---|---|---|---|
| Spring 2027 | 0 | 20545 | Lecture | TR 10:00am-11:50am · CV 265 | Keller, Jennifer | 0/30 | Face to Face Instruction |
| Fall 2026 | 0 | 40598 | Lecture | TR 10:00am-11:50am · AW 305 | Keller, Jennifer | 18/30 | Face to Face Instruction |
| Spring 2026 | 0 | 20597 | Lecture | TR 10:00am-11:50am · CF 225 | Keller, Jennifer | 27/30 | Face to Face Instruction |
| Winter 2026 | 0 | 13800 | Lecture | MW 2:00pm-3:50pm · CF 314 | Keller, Jennifer | 12/30 | Face to Face Instruction |
| Fall 2025 | 0 | 40654 | Lecture | TR 10:00am-11:50am · AW 304 | Keller, Jennifer | 11/30 | Face to Face Instruction |
| Spring 2025 | 0 | 20638 | Lecture | TR 10:00am-11:50am · CF 226 | Keller, Jennifer | 21/30 | Face to Face Instruction |
| Fall 2024 | 0 | 40704 | Lecture | TR 10:00am-11:50am · CF 227 | Keller, Jennifer | 20/30 | Face to Face Instruction |
| Spring 2024 | 0 | 20734 | Lecture | MW 10:00am-11:50am · CF 227 | Keller, Jennifer | 11/30 | Face to Face Instruction |
| Winter 2024 | 0 | 10741 | Lecture | TR 10:00am-11:50am · ES 070 | Keller, Jennifer | 23/24 | Face to Face Instruction |
| Fall 2023 | 0 | 40804 | Lecture | TR 9:00am-10:50am · CF 314 | Moscato, Derek | 16/30 | Face to Face Instruction |
| Spring 2023 | 0 | 20762 | Lecture | MW 12:00pm-1:50pm · CF 224 | Keller, Jennifer | 18/30 | Face to Face Instruction |
| Winter 2023 | 0 | 10779 | Lecture | TR 2:00pm-3:50pm · AW 410 | Keller, Jennifer | 10/24 | Face to Face Instruction |
| Fall 2022 | 0 | 40832 | Lecture | TR 10:00am-11:50am · CF 224 | Keller, Jennifer | 18/30 | Face to Face Instruction |
| Spring 2022 | 0 | 20815 | Lecture | TR 2:00pm-3:50pm · CF 025 | Blackburn, Vanessa | 12/30 | Face to Face Instruction |
| Winter 2022 | 0 | 10855 | Lecture | T 2:00pm-3:50pm · SL 120 TBA · ONLINE ASNC | Keller, Jennifer | 18/30 | Hybrid |
| Fall 2021 | 0 | 40926 | Lecture | W 12:00pm-1:50pm · REMOTE SYNC TBA · REMOTE ASNC | Moscato, Derek | 19/30 | Face to Face Instruction |
| Spring 2021 | 0 | 20871 | Lecture | W 9:00am-10:00am · REMOTE SYNC TBA · REMOTE ASNC | Moscato, Derek | 13/30 | Face to Face Instruction |
| Winter 2021 | 0 | 10906 | Lecture | W 12:00pm-1:50pm · REMOTE SYNC TBA · REMOTE ASNC | Blackburn, Vanessa | 22/30 | Face to Face Instruction |